Branch has earned rave reviews since he got to Atlanta and could potentially be the WR2 in Atlanta this season. Because of Kyle Pitts and Bijan Robinson, Branch could still be fourth on the team in targets if that happens, so he is more appealing in Dynasty leagues than he is in redraft. In Dynasty, we like him as a Round 2 rookie pick, while he is more of an end-of-draft dart throw in redraft. He is undersized with blazing speed and could be used more as a gadget player early in his career. Don't be surprised if he has a second-half surge in his rookie season and is better as a waiver wire add in redraft than a draft pick.
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Fantasy News
Falcons' Zachariah Branch: Involved on offense and special teams
Rotowire
Branch caught two of four targets for six yards and added a three-yard run in Friday's 27-7 preseason loss to the Broncos. He also had a six-yard punt return.
Branch didn't gain much yardage in his NFL debut, but the Falcons made a concerted effort to get the ball into his hands. The speedy Branch is expected to work as a return man on special teams for the Falcons in addition to contributing on offense, where he's battling Jahan Dotson and Olamide Zaccheaus for depth-chart slotting at wide receiver behind Drake London. Branch will look to strengthen his case for regular-season playing time in Atlanta's second preseason game against the Colts on Aug. 22.
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Falcons' Zachariah Branch: Bound for Atlanta
Rotowire
The Falcons selected Branch in the third round of the 2026 NFL Draft, 79th overall.
Branch (5-foot-9, 177 pounds) started two seasons at USC before transferring to Georgia in 2025, where he broke out with a career-best 81 catches for 811 yards and six TDs across 14 games. The 22-year-old lacks size but boasts quick twitch and tremendous speed (4.35 second 40-yard dash), meaning the most natural areas for him to contribute at the NFL-level may be the slot or in a gadget role, as well as potentially in the return game -- a skill set that nicely complements WRs Drake London, Jahan Dotson and Olamide Zaccheaus. The extent of Branch's role as a rookie may be notably determined by how much chemistry he's able to develop with dueling QBs Michael Penix (ACL) and Tua Tagovailoa this offseason. Branch was arrested Sunday and is facing misdemeanor charges.
