Coach Ron Rivera should copyright his marketing concept. Thursday’s “First Look” minicamp finale at Bank of America Stadium was conceived by Rivera and attracted an estimated 5,500. The Panthers turned an ordinary practice into a mini-Fan Fest. Don’t be surprised if the Panthers stage a similar event next season, followed by other NFL franchises. “It worked out well,” GM Marty Hurney said. “It created energy.”
Rivera not bad at marketing, either
Rivera not bad at marketing, either
By
Jeff Hawkins
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1 min read
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Rivera not bad at marketing, either
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