MLB makes historic investment in Athletes Unlimited Softball League: 'Watershed moment for women's sports'
This marks MLB's first-ever investment in a women's professional sports league

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's professional league.
MLB commissioner Rob Manfred and AUSL commissioner Kim Ng joined CBS Mornings on Thursday to discuss what Ng called a "watershed moment for women's sports."
"I think this is an incredible step for both sports," Ng told CBS Mornings. "Having worked at Major League Baseball for 10 years and having led that softball division, we were always trying to connect with the women's side, with women's college softball. So to now be able to come and have Major League Baseball support women's pro softball and that landscape is so meaningful to me and so many young women and girls playing the sport."
For the first time ever, @MLB is going to partner with and invest in a women’s professional softball league — @theAUSLofficial.
— CBS Mornings (@CBSMornings) May 29, 2025
MLB Commissioner Rob Manfred and AUSL Commissioner Kim Ng tell CBS Mornings why now was the right time to make the move that could change the future of… pic.twitter.com/nxChNRIj5Z
In 2020, Ng became the first woman to serve as general manager for an MLB club. Ng also held front office roles with the Dodgers, Yankees, White Sox, and Major League Baseball before accepting the role of AUSL commissioner last month.
AUSL is Athletes Unlimited's fifth league since launching in 2020, when the organization launched an innovative single-site softball model. AUSL will operate as a more traditional softball model with each of its four teams having a home base beginning in 2026.
BREAKING NEWS: Major League Baseball (@MLB) announces a strategic investment in the AUSL 🥎
— AUSL (@theAUSLofficial) May 29, 2025
Learn more: https://t.co/mtZ7SMNhpA pic.twitter.com/YeazSoTROP
During the inaugural season, the league's four teams -- the Bandits, Blaze, Talons and Volts -- will play a balanced schedule between June 7 and July 23 across 12 cities. A best-of-three series championship series take place from July 26-28 at the University of Alabama's Rhoads Stadium. In August, 60 players will compete for the AUSL All-Star Cup, a 21-game competition.
"We've had a very thoughtful business plan that's been laid out now, and I think it's a business plan that MLB has bought into and believes in us," Athletes Unlimited co-founder and CEO Jon Patricof told CBS Sports earlier this week.
"Today we are also announcing that MLB.TV is going to be broadcasting games for the first time ever, on their air," Patricof said. "We've already been hard at work with the team at MLB, and they've been incredible."
As part of the strategic investment, the two leagues will also collaborate on flagship MLB programs. The investment will also include collaborations in sales, marketing, as well as support for Athletes Unlimited operational costs and growth initiatives.
"Major League Baseball's investment in the AUSL represents an opportunity to support softball's long-term growth and expand our engagement with these outstanding athletes and their fans. As a part of our broader commitment to growing softball and creating more opportunities for women and girls in sports, this agreement reflects our confidence in Kim Ng's leadership, the AUSL vision, and the incredible talent of its athletes," Manfred said.
"During this extraordinarily exciting time for women's sports, we want softball to thrive. MLB is committed to help build a sustainable and impactful league that drives fandom, serves the softball community, and benefits all female athletes."